Having a well designed website is important, but it’s not what will bring you visitors. Digital Marketing (or Online Marketing) is a way targeting potential customers while they are on the internet. Since the internet is a far more interactive medium than television, radio, magazines, or billboards, it can be used to grab the attention of people far more effectively than traditional media. What’s more, is that you can better target your potential customers according to what they are already looking at online.
Search Engine Optimization (SEO)
Everybody uses a search engine to find what they want on the internet. Search engines like Google and Bing work by analyzing keywords that users type, to then retrieve websites content that closely matches with those keywords. Properly optimizing your website is vital to helping people know your business exists, and to help them find you when they are looking for your products or services. By using the best keywords and consulting you on your website’s content, Julian Web Design will help your business implement SEO strategies that will increase your online visibility.
Studies show that email marketing yields the highest potential ROI compared to other digital marketing campaign types. Well planned and continuous email marketing campaigns can have Return-on-Investments as high as $38 for every $1 invested. We leverage tools like Calls To Action, Email Capture Forms, Professional Landing pages, Newsletters using MailChimp to grow your business’ leads and sales.
Online Ads and Social Media
To grow your customer base online, you need to be on the sites that they’re on. We will link your website to your business’ social media accounts. If your business doesn’t have social media account, we’ll create your profiles in all the social media sites relevant to your business (Facebook, Instagram, Twitter, YouTube, Yelp, LinkedIn, etc).
Julian Web Design will leverage the power of Google Adwords, Facebook Ads, and Bing Ads to create simple yet focused ad campaigns to attract more visitors to your site. We can focus ad campaigns so that ads run at certain times of the day, show up on websites for particular industries, or target a specific demographic in a specific location. When visitors leave your site without making a purchase, we can retarget them using AdRoll. So you stay fresh in their minds and are more likely to return to your site.
The most cost effective way to get more traffic to your website is by continuously creating new content. The best way to do that is by blogging. Blogging helps your site in a couple of ways. By posting articles on your website’s blog, on a regular basis, you can ensure search engines like Google will rank your site higher in searches, resulting in your website getting noticed more by potential customers. Adding content on a regular basis gives the impression to visitors that yours is an active business; that someone is minding the shop.
By blogging about things in your industry or posting advice to your visitors, you can increase the reputation of your business. People will come to see your website as a part of an established, reliable business.